PRDecoded: Navigating Uncertainty

COMING BACK TO CHICAGO THIS FALL!
OCTOBER 16, 2025
CONVENE, CHICAGO
#PRDECODED

PRDecoded: Navigating Uncertainty

As businesses and organizations try to make sense of a world in flux, they are turning to their communications leaders and agencies for high-level strategic counsel and support.

Whether it is the impact of tariffs; crackdowns on immigration; the dismantling of federal departments; a volatile stock market; jittery investors, staffers and customers; or the AI revolution, PR pros are utilizing their unique skills to turn on a dime and navigate an uncertain world.

PRDecoded will convene the industry in Chicago this fall to identify and share best practices that are proving the effectiveness of a profession that has never been more valued and in demand.

Delegates will come away with the tools, techniques and connections to help you do your best work in a febrile environment.

COUNTDOWN TO THE EVENT

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MEET OUR KEYNOTE SPEAKER

STACEY TANK

CEO

BESPOKE BEAUTY BRANDS

Stacey Tank is a Fortune 500 veteran, experienced board director and currently Chief Executive Officer for Bespoke Beauty Brands, owner of high-growth color cosmetics and skincare beauty brands including Jason Wu and KimChiChic. During her tenure, Tank has delivered triple-digit growth, unleashed a high-energy innovation pipeline and pioneered next-generation brand-building in the emerging social commerce space.

Prior to her current role, Tank was based in Amsterdam as Chief Transformation Officer for Heineken. Before that, she led the multi-billion-dollar Home Depot Installation Services and Home Depot Measurement Services businesses for The Home Depot. She previously also led corporate affairs globally for both Heineken and The Home Depot. Tank spent the first decade of her career at General Electric in roles spanning communications, marketing, audit and finance. Tank serves as an independent director for CoreCivic, Blackstone-owned Interior Logic Group and privately owned global manufacturing technology company Barry-Wehmiller. She is also the founder of Our Happy Place, a 501(c)3 non-profit serving children, educators and families navigating childhood mental wellness.