The general consensus around, and commitment to, purposeful enterprise has come under attack by critics who accuse the business establishment of engaging in “woke capitalism.”
This year,PRDecoded: Purpose+will advance the purpose conversation at a critical point in its development, as well as focusing on other crucial issues in the PR industry such as ChatGPT/AI, employee engagement, the future of work and much more.
Prior years tracked the purpose agenda fromPurpose Principlesin 2019, thruPurpose in Actionin 2020,Purpose Transformedin 2021 andPurpose Evolved in 2022.
Taking place inChicagoon11-12 October 2023, PRWeek’ssixth annualPRDecoded Conferencewill showcase thesehot-button issues and analyze the evolution of the concept that doing good business is not only the right thing to do - it is also the most profitable and sustainable way to manage a brand or enterprise.
Adherence to non-financial factors including Environmental, Social and Governance (ESG) and investment in issues such as Diversity, Equity and Inclusion (DE+I) is no longer considered the de facto way to operate and does not go unchallenged in today’s febrile social and political environment.
Over two engaging and interactive days,PRDecodedwill build on the powerful conversations from last year’s live event in Chicago, while providing ways for the PR community to connect with - and learn from - one another.
AlongsidePRDecoded, the fifthPRWeek Purpose Awardsrecognize campaigns that use creative ideas to further positive causes and also acknowledge the organizations and individuals behind the most authentic and effective purposeful PR activations.
If you are an in-house comms or marketing executive, PR agency practitioner, client counselor at a specialist consultancy, purpose and impact professional, management consultant or commstech vendor, PRDecoded will deliver insightful case studies, best practice techniques and inspiring narratives to help you navigate the most important issues shaping modern PR.
10 things you will take away from PRDecoded: Purpose+
Listen to, learn from and network with top purposeful communicators, brand marketers and business leaders
Peek inside the modern purpose communication playbook and learn from best practice case studies
Investigate how seriously business should take accusations of “woke capitalism”
Discover how to properly measure impact and societal outcomes
Assess whether it’s time to retire terms such as ESG for less confrontational language
Find out how comms and marketing is effectively addressing DE+I
Learn how CEOs strike an authentic balance when weighing in on social issues
Locate the secrets of effective social media strategy and platform management
Decode how AI/ChatGPT is going to revolutionize PR and communications
Unlock the secrets to effective employee engagement and the future of work
EVENT + TICKET DETAILS
DATE Wednesday, October 11 - Thursday, October 12 TIME Wednesday, October 11: 12:00-5:00pm CT Thursday, October 12: 8:00am-6:00pm CT VENUE
333 N Green St, 7th Floor
Chicago, IL 60607
CONFERENCE PASSES Includes entry into both days of PRDecoded.
FULL ACCESS PASSES Includes entry into both days of PRDecoded and the Purpose Awards.
GENYOUth is providing grants of up to $3,000 per school to supply much-needed resources for meal distribution and delivery. From soft-sided coolers, bags and containers for individual servings, to protective gear for food service sanitation and safety, this equipment will ensure our children continue to receive the nutritious meals they need. To date, it has deployed $7.5 million in emergency funding supporting 7,500 schools, but the need is far greater than anything we have ever experienced!
PRWeek kicked off PRDecoded: Purpose Principles 2019 by partnering with GENYOUth, Fuel Up to Play 60 and Midwest Dairy to increase student access to school breakfasts at DuSable and Bronzeville Scholastic Institute high schools in Chicago. PRWeek’s team gathered with students, school administrators and former Chicago Bear Anthony Morgan for a special ribbon-cutting ceremony and breakfast cart unveiling. The donation of the breakfast cart helped serve almost 100,000 meals annually to students and underscores PRWeek’s commitment to community service and youth empowerment.