The PR profession is at an inflection point in that its practitioners have achieved their aim of being considered senior advisers to CEOs and the C-suite, but are now being held to account for delivering on this increased responsibility.

At the same time, their budgets are under pressure as businesses go through the process of transformation, retool themselves for an AI future, and deal with the ongoing challenges of geopolitical and economic uncertainty while at the same time navigating the complex waters of the evolving DE&I and ESG impact agenda.

PRDecoded brings together PR pros from all parts of the industry to address the trends most impacting their day-to-day practice and equip them for the complex tasks ahead.

From state of mind marketing to spokesperson safety to private equity interest in the PR sector to employee engagement to stakeholder capitalism and shareholder value and much more, this is the must-attend event for any PR pro who is serious about the business and building their part in shaping its future.

Healthcare and pharma work makes up one of the most important segments of the PR market, comprising 30-40% of many large generalist agencies’ billings and attracting numerous specialist shops into a vibrant sector. This area of practice is so important that PRWeek is running its Healthcare Conference as a content track alongside PRDecoded this year.

EVENT DETAILS

DATE: February 4, 2025
TIME: 8:00 am-6:00 pm EST
VENUE: Convene, 237 Park Ave, New York, NY 10017
HASHTAG: #PRDecoded

TICKET FEES

EARLY BIRD ALL ACCESS: INDIVIDUAL TICKET: $710
STANDARD ALL ACCESS: INDIVIDUAL TICKET: $835
STANDARD ALL ACCESS: GROUPS 3-5 TICKETS: $670
STANDARD ALL ACCESS: NON-PROFIT TICKET: $550

*Early Bird ends October 31

QUESTIONS ABOUT THE EVENT?

Julie Challender

Event Manager

julie.challender@haymarketmedia.com

QUESTIONS ABOUT SPONSORSHIP?

Jennifer Dowden

Senior Manager, Business Management

jennifer.dowden@prweek.com