• No notifications yet.
  • Sign Out
logo image
  • logo image
  • More
Registered User? Login

Become a powerful networker by easily finding, messaging and setting up meetings with other attendees.

Forgot Password?
Sign Up
loader image
New User? Sign Up

Become a powerful networker by easily finding, messaging and setting up meetings with other attendees.

Forgot Password?
Login
loader image



    SAVE THE DATE FOR THIS YEAR'S EVENT!
    OCTOBER 11-12, 2023
    CHICAGO, IL


    COUNTDOWN TO LIVE EVENT

    0
    DAYS
    0
    HOURS
    0
    MINUTES
    0
    SECONDS

    ABOUT PRDECODED: PURPOSE EVOLVED

    PRWeek's annual conference, PRDecoded is heading back to Chicago!

    Join us on October 11-12 for a two-day conference filled with presentations, roundtables,

    networking, workshops and much more. 



    Three years on from the Business Roundtable’s revised statement of the purpose of a corporation there is increasing skepticism about whether companies have backed up their noble words with genuine actions.


    The statement by 200 of the world’s largest corporations promised to elevate customers, employees, suppliers, communities and the environment onto an equal footing with shareholders in terms of business priorities.


    But shareholders still seem top of the agenda for most enterprises, as President Biden pointed out in a speech this March attacking businesses for investing their corporate tax savings and profits into share buybacks instead of investing in their communities, employees, innovation and U.S. jobs.


    So how genuine is the drive toward truly purposeful business and what is causing such a gap in perception between the stated aims of U.S. and global business and their public reputation? How should communicators construct authentic narratives for their brands and corporations and convince skeptical stakeholders that good business can also be profitable business?


    PRWeek reconvenes PRDecoded in-person in Chicago with experts from in-house teams and their agency partners to highlight best practice and help delegates construct a playbook that is still being written — Purpose Evolved. And the third iteration of the Purpose Awards will celebrate the case studies, teams and individuals the PR industry can aspire to emulate.


    Which companies are moving the needle on inclusion, equity, sustainability, employee engagement, navigating a divided country and geopolitical challenges? How can purposeful leaders address legacy systems and legacy behaviors to fundamentally change corporate culture?


    How do effective corporations bring their mission statements to life and make them meaningful and consistent with their values, especially among employees, without crossing the line into “purpose-washing”?


    Consumers and employees have experienced a traumatic two years in which they feel they have lost control over their lives.

    As institutions including government and media experience an increasing trust deficit, business has an opportunity to step into the vacuum and demonstrate authentic and transparent leadership.


    PRWeek’s must-attend PRDecoded: Purpose Evolved conference will provide communicators with the tools and inspiration they need to help their brands step up to the plate and deliver truly purposeful and profitable outcomes.

    EVENT + TICKET DETAILS


    EVENT DETAILS


    DATE
    Tuesday, October 11 - Wednesday, October 12


    TIME
    Tuesday, October 11: 12:30-5:15pm CT
    Wednesday, October 12: 7:30am-5:15pm CT


    VENUE
    Convene
    16 West Adams Street
    Chicago, IL 60603


    TICKET DETAILS


    FULL ACCESS PASSES
    Includes entry into both days of PRDecoded as well as the Purpose Awards. The Purpose Awards are being held on Tuesday, October 11 after day one of the conference.


    CONFERENCE PASS
    Includes entry into both days of PRDecoded only.


    STANDARD TICKETS



    FULL ACCESS PASS INDIVIDUAL
    $1,200.00


    FULL ACCESS PASS GROUPS 3+
    $1,100.00 


    CONFERENCE PASS INDIVIDUAL
    $1,000.00

    CONFERENCE PASS GROUPS 3+
    $900.00 

    Register Now

    2022 PURPOSE COUNCIL

    image placeholder
    NA
    Naomi Adams
    VP, communications
    Financial Health Network
    image placeholder
    DB
    Deisha Barnett
    President of global communications and content
    UPS
    image placeholder
    KB
    Kathryn Beiser
    Vice president global communications
    Eli Lilly
    image placeholder
    AB
    Anne Bentley
    Chief communications officer
    Tegna
    image placeholder
    BB
    Brodie Bertrand
    VP, communications & public affairs
    Grainger
    image placeholder
    NG
    Natashia Gregoire
    Managing director communications & culture
    Amazon
    image placeholder
    AG
    Abby Guthkelch
    Head of global executive solutions, Workplace
    Facebook
    image placeholder
    NH
    Nicole Hayes
    Director US external communications
    Bayer
    image placeholder
    BM
    Bridgette McAdoo
    global chief sustainability officer
    Genesys
    image placeholder
    SM
    Shreya Mukherjee
    Chief strategy officer
    MSL
    image placeholder
    KO
    Kate Olsen
    SVP, social impact
    Weber Shandwick
    image placeholder
    EP
    Elizabeth Pigg
    Chief marketing officer
    That's It Fruit
    image placeholder
    DR
    Daniel C. Roberts
    head of communications
    BrightDrop by GM
    image placeholder
    DR
    Dave Root
    Director, corporate marketing
    TracFone Wireless, Inc.

    TAKE A LOOK BACK AT PRDECODED 2021!

    If you missed last year's event you can register now and get access to the 2021 PRDecoded Conference on-demand.

    THANK YOU YOU TO OUR CHARITY PARTNER


    GENYOUth is providing grants of up to $3,000 per school to supply much-needed resources for meal distribution and delivery. From soft-sided coolers, bags and containers for individual servings, to protective gear for food service sanitation and safety, this equipment will ensure our children continue to receive the nutritious meals they need. To date, it has deployed $7.5 million in emergency funding supporting 7,500 schools, but the need is far greater than anything we have ever experienced!


    PRWeek kicked off PRDecoded: Purpose Principles 2019 by partnering with GENYOUth, Fuel Up to Play 60 and Midwest Dairy to increase student access to school breakfasts at DuSable and Bronzeville Scholastic Institute high schools in Chicago. PRWeek’s team gathered with students, school administrators and former Chicago Bear Anthony Morgan for a special ribbon-cutting ceremony and breakfast cart unveiling. The donation of the breakfast cart helped serve almost 100,000 meals annually to students and underscores PRWeek’s commitment to community service and youth empowerment.


    SPONSORS

    Partner logo
    Partner logo
    Partner logo
    Partner logo
    Partner logo
    Partner logo
    Partner logo
    Partner logo
    Partner logo
    Partner logo
    Partner logo
    Partner logo
    Partner logo
    Partner logo
    Partner logo
    Partner logo
    Partner logo
    Partner logo
    Partner logo
    Partner logo

    VENUE

    Convene
    16 West Adams Street, Chicago, IL, USA

    ACCOMMODATIONS

    CONTACT US

    EVENT Q'S



    Julie Challender

    Events Manager

    E: julie.challender@haymarketmedia.com

    SPONSORSHIP Q'S



    Craig Roth

    VP, Group Publisher

    E: craig.roth@haymarketmedia.com





    Copyright © 2022 Haymarket Media, Inc. All Rights Reserved - Haymarket Media's Privacy Policy and Terms & Conditions.

Looking for your ticket?
Looking for your ticket?