JOIN US FOR THE BIGGEST THREE-DAY VIRTUAL EVENT IN PR!
IT'S TIME TO STOP TALKING AND START DOING
SAVE THE DATE: OCTOBER 13-15, 2020
PRWeek's annual conference, PRDecoded will be held in a virtual setting this year. Join us on October 13-15 for a three-day virtual conference filled with presentations, roundtables, networking, gamifications and much more. New environment, same inspiring concept!
Brands cannot claim to be purposeful without providing proof of action and demonstrating measurable impact. To have credibility in a call-out culture, they must shift their words into action by delivering real results. As organizations set ambitious goals in sustainability and social impact, communicators hold the responsibility for putting messaging into practice with inclusivity and employee empowerment. PRWeek brings together CEOs, CMOs, CCOs, agency thought leaders and young people to evolve the purpose conversation from talking to collective action.
JOIN US FOR THE 2020 PURPOSE AWARDS CELEBRATION
OCTOBER 14, 2020
The PRWeek Purpose Awards are back and the topic of purpose couldn’t be more relevant. The Purpose Awards will recognize activations that use creative ideas to further positive causes and also to acknowledge the organizations and individuals behind them. The Awards are open to agencies, brands, public sector bodies, nonprofits and NGOs. As consumers and potential staffers increasingly insist on brands they engage with and organizations they work for communicating what they believe in and standing up publicly for those values, winning a Purpose Award is the perfect way to demonstrate your organization’s authenticity in this crucial area.
MEET THE 2020 SPEAKERS
President & CEO
VP, editorial director
PRWeek & Campaign US
Hot Paper Lantern
Chief communications officer
SVP, Global communications
News Direct Corp.
VP, Influencer marketing
Carol Cone ON PURPOSE
Frank Cooper III
VP, Corporate Marketing and Communications
Managing editor, senior producer
PRWeek, Haymarket Studio
US Economy reporter
Chief Social Responsibility Officer
Tata Consultancy Services
Vice President, Insights + Strategy
SVP Brand and Corporate Communications, Chief Brand and Communications Officer
Senior Manager, Custom team
SVP, Global consumer & digital marketing
Chief learning officer for EY Americas
SVP, External affairs
Blue Shield of California
Chief communications & public affairs officer
Chief financial officer
Cotton on Group
President and CEO
Chief ESG and communications officer
Elizabeth Herrera Smith
Branding & insights & polycultural consulting unit lead
Procter & Gamble
EVP, chief brand officer, Dallas Cowboys
Chair, NFL Foundation
SVP, brand purpose
Chief operations officer
Arunima Krishna, Ph.D.
SVP, Consumer and GM, New York
Executive director, partner
Executive creative director
VP, Head of Communications
VP, Global communications
Chief executive officer
Chairman and CEO
General manager, North America
Tom’s of Maine
Purpose and vision realized practice leader
Burghardt Tenderich, Ph.D.
University of Southern California Annenberg School for Communication and Journalism
Director, Insights + Strategy
Carlos Mark Vera
Co-founder, executive director
Pay Our Interns
Account Executive/ Co-founder
Taylor/ Hold The PRess
EVP, Chief strategy officer
The Future Hunters
EVP, Singapore and Australia
Managing director of global strategy + insights
TAKE A LOOK BACK AT PRDECODED 2019!
CHECK OUT A RECAP OF SOME OF OUR MOST TALKED ABOUT PRESENTATIONS FROM LAST YEAR'S EVENT.
Chief communications officer, Procter & Gamble
CMO global brands, Levi Strauss & Co
Former head of innovation & creativity, Disney
THANK YOU TO OUR CHARITY PARTNER
GENYOUth is providing grants of up to $3,000 per school to supply much-needed resources for meal distribution and delivery. From soft-sided coolers, bags and containers for individual servings, to protective gear for food service sanitation and safety, this equipment will ensure our children continue to receive the nutritious meals they need. To date, it has deployed $7.5 million in emergency funding supporting 7,500 schools, but the need is far greater than anything we have ever experienced!
PRWeek kicked off PRDecoded: Purpose Principles 2019 by partnering with GENYOUth, Fuel Up to Play 60 and Midwest Dairy to increase student access to school breakfasts at DuSable and Bronzeville Scholastic Institute high schools in Chicago. PRWeek’s team gathered with students, school administrators and former Chicago Bear Anthony Morgan for a special ribbon-cutting ceremony and breakfast cart unveiling. The donation of the breakfast cart will help to serve almost 100,000 meals annually to students and underscores PRWeek’s commitment to community service and youth empowerment.