More than ever, society is looking to the business world to address pressing social and economic issues. With Millennials and Gen-Zers factoring it heavily in all decisions they make, the demand for brands to be steeped in purpose is so strong, it's become part of the zeitgeist - and the inextricable link between purpose and profit has made the business case just as powerful as the social one. As our annual conference returns to the Windy City, PRWeek is bringing together CEOs, CMOs, CCOs, and agency thought leaders to lead an essential conversation on how to deliver the powerful message of purpose with strength, conviction, authenticity - and maximum impact.
DID YOU HEAR ABOUT THE PURPOSE AWARDS?
PRWeek U.S. is launching The Purpose Awards to recognize activations that use creative ideas to further positive causes and to also acknowledge the organizations and individuals behind them. The Awards are open to agencies, brands, public sector bodies, nonprofits and NGOs. As consumers and potential staffers increasingly insist on brands they engage with and organizations they work for communicating what they believe in and standing up publicly for those values, winning a Purpose Award is the perfect way to demonstrate your organization’s authenticity in this crucial area.
Founded in 2012, 1871 was created to support Chicago’s digital startup community. Since that time, it has become the hub for the city’s thriving technology and entrepreneurial ecosystem. Today 1871 is the home of nearly 500 early-stage, high-growth digital startups. Located in The Merchandise Mart, this 140,000 square foot facility is also the headquarters of nationally recognized accelerators, industry-specific incubators, tech talent schools, the Illinois Science and Technology Coalition — the state’s leading technology advocate, a number of Chicago-based VCs, and satellite offices for Northwestern University, University of Illinois, University of Chicago, Loyola University Chicago, Illinois Institute of Technology, Trinity University, and DePaul University.