PRWeek's annual conference, PRDecoded will be held in a virtual setting this year.
Join us on October 12-14 for a three-day virtual conference filled with presentations, roundtables,
networking, gamifications and much more. New environment, same inspiring concept!
The theme for this year is Purpose Transformed, the third chapter in the progression of purpose at PRWeek’s highest-profile annual gathering. As last year proved, we cannot predict the circumstances that will surround the event. However, we will continue to build upon the powerful conversations from last year’s first online conference PRDecoded: Purpose in Action while providing ways for the PR community to connect and learn from one another. Stay tuned to the PRWeek channels as we announce speakers who are moving the needle forward on racial equity, sustainability, financial commitment behind purpose and building trust as brand communicators in the wake of Covid-19.
TAKE A LOOK BACK AT PRDECODED + PURPOSE AWARDS 2020!
If you missed last year's event you can register now and get access to the 2020 PRDecoded Conference and Purpose Awards on-demand.
MEET THE 2021 PURPOSE COUNCIL
CEO and Chairman
Pernod Ricard North America
Arunima Krishna, PhD
Carol Cone ON PURPOSE
SVP, global communications
Director, CEO Action for Diversity & Inclusion™
SVP, social impact
Director, head of corporate communications and media relations
VP, global communications
Beauty, culture and lifestyle communications
SVP, brand and corporate communications, chief brand and communications officer
Director of communications
EVP, west/south markets leader
THANK YOU TO OUR SPONSORS
THANK YOU YOU TO OUR CHARITY PARTNER
GENYOUth is providing grants of up to $3,000 per school to supply much-needed resources for meal distribution and delivery. From soft-sided coolers, bags and containers for individual servings, to protective gear for food service sanitation and safety, this equipment will ensure our children continue to receive the nutritious meals they need. To date, it has deployed $7.5 million in emergency funding supporting 7,500 schools, but the need is far greater than anything we have ever experienced!
PRWeek kicked off PRDecoded: Purpose Principles 2019 by partnering with GENYOUth, Fuel Up to Play 60 and Midwest Dairy to increase student access to school breakfasts at DuSable and Bronzeville Scholastic Institute high schools in Chicago. PRWeek’s team gathered with students, school administrators and former Chicago Bear Anthony Morgan for a special ribbon-cutting ceremony and breakfast cart unveiling. The donation of the breakfast cart helped serve almost 100,000 meals annually to students and underscores PRWeek’s commitment to community service and youth empowerment.