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    MISSED THE BIGGEST VIRTUAL CONFERENCE IN PR?

    GET ACCESS TO ALL OF THE SESSIONS NOW!

    JOIN US FOR THE BIGGEST THREE-DAY VIRTUAL EVENT IN PR!

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    IT'S TIME TO STOP TALKING AND START DOING

    SAVE THE DATE: OCTOBER 13-15, 2020


    PRWeek's annual conference, PRDecoded will be held in a virtual setting this year. Join us on October 13-15 for a three-day virtual conference filled with presentations, roundtables, networking, gamifications and much more. New environment, same inspiring concept!


    Brands cannot claim to be purposeful without providing proof of action and demonstrating measurable impact. To have credibility in a call-out culture, they must shift their words into action by delivering real results. As organizations set ambitious goals in sustainability and social impact, communicators hold the responsibility for putting messaging into practice with inclusivity and employee empowerment. PRWeek brings together CEOs, CMOs, CCOs, agency thought leaders and young people to evolve the purpose conversation from talking to collective action.

    JOIN US FOR THE 2020 PURPOSE AWARDS CELEBRATION


    OCTOBER 14, 2020

    The PRWeek Purpose Awards are back and the topic of purpose couldn’t be more relevant. The Purpose Awards will recognize activations that use creative ideas to further positive causes and also to acknowledge the organizations and individuals behind them. The Awards are open to agencies, brands, public sector bodies, nonprofits and NGOs. As consumers and potential staffers increasingly insist on brands they engage with and organizations they work for communicating what they believe in and standing up publicly for those values, winning a Purpose Award is the perfect way to demonstrate your organization’s authenticity in this crucial area. 

    MEET THE 2020 SPEAKERS

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    RA
    Rhonda Abrams
    Founder, President
    PlanningShop
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    AB
    Albert Baladi
    President & CEO
    Beam Suntory
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    SB
    Steve Barrett
    VP, editorial director
    PRWeek & Campaign US
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    TB
    Ted Birkhahn
    President, co-founder
    Hot Paper Lantern
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    KB
    Katie Boylan
    Chief communications officer
    Target
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    CB
    Craig Buchholz
    SVP, Global communications
    General Motors
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    GC
    Gregg Castano
    CEO, Founder
    News Direct Corp.
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    MC
    Michael Cole
    VP, Influencer marketing
    BCW
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    CC
    Carol Cone
    CEO
    Carol Cone ON PURPOSE
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    FC
    Frank Cooper III
    Global CMO
    BlackRock
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    KC
    Kate Cusick
    CMO
    Porter Novelli
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    SC
    Stephanie Cutter
    Co-founder, Partner
    Precision Strategies
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    BD
    Brian Donahue
    Founder/CEO
    CRAFT
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    MD
    Megan Driscoll
    CEO, Founder
    EvolveMKD
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    LF
    Lisa Fawcett
    VP, Corporate Marketing and Communications
    CooperCompanies
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    GF
    Gideon Fidelzeid
    Managing editor, senior producer
    PRWeek, Haymarket Studio
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    SF
    Sarah Foster
    US Economy reporter
    Bankrate
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    BG
    Balaji Ganapathy
    Chief Social Responsibility Officer
    Tata Consultancy Services
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    MG
    Mike Garrison
    Vice President, Insights + Strategy
    Padilla
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    PG
    Paul Gennaro
    SVP Brand and Corporate Communications, Chief Brand and Communications Officer
    Voya Financial
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    KG
    Kara Giannecchini
    Senior Manager, Custom team
    Haymarket Studio
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    JG
    Jasson Gilmore
    SVP, Global consumer & digital marketing
    Allergan Aesthetics
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    AG
    Alexis Glick
    CEO
    GENYOUth
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    TG
    Tal Goldhamer
    Chief learning officer for EY Americas
    EY
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    KG
    Kimberley Goode
    SVP, External affairs
    Blue Shield of California
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    JG
    Jerilan Greene
    Chief communications & public affairs officer
    Yum! Brands
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    MH
    Michael Hardwick
    Chief financial officer
    Cotton on Group
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    GH
    Gail Heimann
    President and CEO
    Weber Shandwick
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    CH
    Catherine Hernandez-Blades
    Chief ESG and communications officer
    Aflac
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    EH
    Elizabeth Herrera Smith
    SVP, Consumer
    WE Communications
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    KH
    Kristin Hooper
    Branding & insights & polycultural consulting unit lead
    BCW
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    EJ
    Eamon Javers
    Washington reporter
    CNBC
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    DJ
    Damon Jones
    CCO
    Procter & Gamble
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    CJ
    Charlotte Jones
    EVP, chief brand officer, Dallas Cowboys
    Chair, NFL Foundation
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    NK
    Noah Keteyian
    SVP, brand purpose
    WE Communications
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    BK
    Binna Kim
    President
    Vested
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    AK
    Annie Klomhaus
    Chief operations officer
    Yonder
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    AK
    Arunima Krishna, Ph.D.
    Assistant professor
    Boston University
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    ML
    Marisa Lalli
    SVP, Consumer and GM, New York
    WE Communications
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    GL
    Geneve Lau
    Executive director, partner
    empath worldwide
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    DM
    Dan Margulis
    Executive creative director
    FleishmanHillard
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    AM
    Anne McNally
    VP, Head of Communications
    John Hancock
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    MM
    Michele Moore
    VP, Global communications
    Ford Foundation
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    JM
    Jonathon Morgan
    Chief executive officer
    Yonder
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    MR
    Michael Roth
    Chairman and CEO
    Interpublic Group
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    ES
    Esi Seng
    General manager, North America
    Tom’s of Maine
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    AS
    Aleda Stam
    Reporter
    PRWeek
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    JS
    Jeff Stier
    Purpose and vision realized practice leader
    EY
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    DS
    Deborah Stoll
    Content producer
    Haymarket Media
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    RS
    Rob Strasberg
    CEO
    Humble Design
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    TS
    Treger Strasberg
    Founder
    Humble Design
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    BT
    Burghardt Tenderich, Ph.D.
    Professor
    University of Southern California Annenberg School for Communication and Journalism
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    EV
    Emily Valentine
    Director, Insights + Strategy
    Padilla
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    CV
    Carlos Mark Vera
    Co-founder, executive director
    Pay Our Interns
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    DW
    Darren Walker
    President
    Ford Foundation
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    NW
    Nysah Warren
    Account Executive/ Co-founder
    Taylor/ Hold The PRess
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    JW
    Jared Weiner
    EVP, Chief strategy officer
    The Future Hunters
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    AW
    Alexis Wierenga
    Producer
    PRWeek
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    RW
    Rebecca Wilson
    EVP, Singapore and Australia
    WE Communications
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    TC
    Therese Caruso
    Managing director of global strategy + insights
    Zeno Group

    TAKE A LOOK BACK AT PRDECODED 2019!

    CHECK OUT A RECAP OF SOME OF OUR MOST TALKED ABOUT PRESENTATIONS FROM LAST YEAR'S EVENT.

    DAMON JONES

    Chief communications officer, Procter & Gamble

    JENNIFER SEY

    CMO global brands, Levi Strauss & Co

    DUNCAN WARDLE

    Former head of innovation & creativity, Disney

    THANK YOU TO OUR CHARITY PARTNER

    GENYOUth is providing grants of up to $3,000 per school to supply much-needed resources for meal distribution and delivery. From soft-sided coolers, bags and containers for individual servings, to protective gear for food service sanitation and safety, this equipment will ensure our children continue to receive the nutritious meals they need. To date, it has deployed $7.5 million in emergency funding supporting 7,500 schools, but the need is far greater than anything we have ever experienced!

    PRWeek kicked off PRDecoded: Purpose Principles 2019 by partnering with GENYOUth, Fuel Up to Play 60 and Midwest Dairy to increase student access to school breakfasts at DuSable and Bronzeville Scholastic Institute high schools in Chicago. PRWeek’s team gathered with students, school administrators and former Chicago Bear Anthony Morgan for a special ribbon-cutting ceremony and breakfast cart unveiling. The donation of the breakfast cart will help to serve almost 100,000 meals annually to students and underscores PRWeek’s commitment to community service and youth empowerment.

    THANK YOU TO OUR PRDECODED PARTNERS

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    THANK YOU TO OUR PURPOSE AWARDS PARTNERS

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    GET IN TOUCH


    SPONSORSHIP Qs


    CONTACT

    Jennifer McLaughlin

    jennifer.mclaughlin@prweek.com


    EVENT Qs


    CONTACT

    Amanda Hassler

    amanda.hassler@haymarketmedia.com


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